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Case Interview - Market Intelligence for Marketing & Sales
MI for Key Account Management at Rettig ICC
Interviewed for this case is Julian Stocks, Key Account Manager for Europe at Rettig ICC, who is responsible for the coordination of large European customer account activity in more than 10 markets (dependent on customer footprint), which together comprise a significant double digit share of the company’s sales revenues.
Strategic Analysis - Market Sizing, Competitor and Customers Intelligence, Advisory
Assessment of Russian industrial diesel engines market
Key benefits: Improved strategy in the country by concentrating on the most promising segments and client types. Since the study, the customer’s engine and spare parts sales have been increasing annually on average by 40% and 70%, respectively.
Case Interview - World Class Market Intelligence
Setting up an Intelligence Operation at Outotec
Interviewed for this case is Heikki Puustjärvi, Vice President of Business Intelligence at Outotec, on the topic of how to set up an intelligence function from scratch.
White Papers
- How to Develop a World Class Market Intelligence Function
- Private Equity Firms See Agriculture, Education, Renewable Energy and Services as Hottest Asian Investments for 2010 and beyond
- How GIA’s Intelligence Plaza™ Adds Value To Microsoft SharePoint™
- Global Market Intelligence Survey 2009
- Market Intelligence for Central & Eastern Europe
- The Wisdom of Crowds
- A Practical Roadmap for CI Development
- Supply chain IQ
- Rating Russia
- China to lead global wind energy development?
Press Releases
- GIA White Paper Presents a Pragmatic Approach to Setting up World Class Market Intelligence Functions for Competitive Advantage
- Private Equity Firms See Agriculture, Education, Renewable Energy and Services as Hottest Asian Investments for 2010 and Beyond
- Market Intelligence for Russia and CIS
- Social Media for Market Intelligence
- Private Equity Firms See Agriculture, Education, Renewable Energy and Services as Hottest Asian Investments for 2010 and Beyond
- Changing Consumer Behavior and Distribution Models Call for Greater Sophistication in Market Intelligence in the Consumer and Retail Industry
- Competition from Smaller and More Flexible Chemical Companies Spur Global Players Continued Investment in Market Intelligence