Find out how companies like yours understand, compete and grow in international markets, by browsing GIA’s experience.
Case Interview - Market Intelligence for Marketing & Sales
Running Intelligence as a Service Center at T-Systems
Interviewed for this case was Henning Heinrich, Vice President of Market Intelligence at T-Systems. T-Systems is Deutsche Telekom’s corporate customer arm. Using a global infrastructure of data centers and networks, T-Systems operates information and communication technology (ICT) systems for multinational corporations and public sector institutions.
Case Interview - Market Intelligence for Marketing & Sales
Raising the Profile of the Market Intelligence Function at Cisco
Interviewed for this case is Joost Drieman, Director, Market and Business Intelligence European Markets, Cisco Systems, Inc.. Drieman oversees a team of over 20 market intelligence specialists at Cisco that monitors and analyzes the market and the company’s competitive position by segment, region and technology: from mega trends to customer satisfaction.
Case Interview - Market Intelligence for Marketing & Sales
MI for Key Account Management at Rettig ICC
Interviewed for this case is Julian Stocks, Key Account Manager for Europe at Rettig ICC, who is responsible for the coordination of large European customer account activity in more than 10 markets (dependent on customer footprint), which together comprise a significant double digit share of the company’s sales revenues.
Case Interview - Market Intelligence for Marketing & Sales
Attribute Mapping Analysis at Tetra Pak
Interviewed for this case is Erik Lindroth, former Marketing Director at Tetra Recart, on Tetra Pak’s systematic approach to managing opportunities and developing their understanding of customers. The Opportunity Toll Gate process and the Attribute Mapping framework are presented as concrete tools to develop Unique Selling Points that differentiate Tetra Pak’s products from those of the competition.
Case Interview - Market Intelligence for Strategic Planning
Framework for Orange UK’s Strategy Process
Interviewed for this case was Andrew Beurschgens, Business Intelligence Manager, who is responsible for providing the company’s management with both Strategic Intelligence and operational decision-making support. Beurschgens has been involved in developing the company’s intelligence operation since 2002.
Case Interview - Market Intelligence for Strategic Planning
Painting the Future Landscape at Shell Exploration
Interviewed for this case was Manjula Nadarajah, Senior Strategic Market Analyst for Shell Global Solutions - Shell’s Engineering and Technology solutions provider that spans various oil and gas business sectors across the Shell Group and external to Shell customers.
Case Interview - World Class Market Intelligence
Business Intelligence Input to Strategy at ABB
Interviewed for this case was Daniel Niederer, Assistant Vice President, Head of Strategy Controlling & Operations at ABB Group. Niederer leads a team responsible for operating the ABB Group’s Strategy Controlling process. He operates a standardized financial portfolio assessment methodology for the ABB Group, and leads the corporate Business Intelligence program.
- Russia’s Accession to the WTO and its Impact on Her Energy and Commodities Industries
- Intelligence Organization – Leveraging Human Networks and Information Sources for High Impact Market Intelligence
- Market Intelligence for Latin America
- Strategic Purpose of Market Sizing – Introduction & Case Studies
- Market Intelligence in Global Organizations: Survey Findings in 2011
- Venäjän ja EU:n välisten suhteiden tiivistyessä Suomen erityisasema haastetaan
- American Business in China: Dealing with Top Concerns
- Yahoo Offers HTML5 Cocktail, the Mojito, for Thirsty Developers
- HOW TO: Use Market Intelligence to Drive Business Growth
- Facebook Credited as Best Social Payment System
- Assessment of Russian industrial diesel engines market
- Assessment of Ammonium Bi-fluoride and Hydrofluoric Acid market in Russia and CIS
- European market launch support for Asian car maker
- Analysis of oil & gas offshore markets
- Analysis of logistics warehouse services
- High Demand for Competitive Intelligence Software in Brazil
- GIA Adds 3mecca to its Growing Network of Partner Companies
- 100% Top-Tier Clients will Recommend Global Intelligence Alliance
- Speakers from IBM, InterContinental, Hitachi and Philips Confirmed for GIA Conference London
- Research Shows Facebook Credits Offer Best Payment Option for Media Content Vendors
- Over 50% of Global Companies Fail to Make Emerging Markets Information Readily Available for Staff
- The Fastest Growing Latin American Industries for 2013-2015
- How to Size Markets in Canada and Realize Their True Potential
- How to Use Market Intelligence For Better Results in Sales Leads Prospecting
- Top 3 Concerns of American Competitive Intelligence Managers about China
- Power Shortages Expected in Japan
- Growth opportunities in Asia for data protection sector
- Australian mining boom 'first taste' of Asia's rise
- Australia and China sign currency swap deal
- Yahoo! to "lay off thousands"