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Results for Case Interviews › Industries
Case Interview - Market Intelligence for Marketing & Sales
Running Intelligence as a Service Center at T-Systems
Interviewed for this case was Henning Heinrich, Vice President of Market Intelligence at T-Systems. T-Systems is Deutsche Telekom’s corporate customer arm. Using a global infrastructure of data centers and networks, T-Systems operates information and communication technology (ICT) systems for multinational corporations and public sector institutions.
Case Interview - Market Intelligence for Marketing & Sales
Raising the Profile of the Market Intelligence Function at Cisco
Interviewed for this case is Joost Drieman, Director, Market and Business Intelligence European Markets, Cisco Systems, Inc.. Drieman oversees a team of over 20 market intelligence specialists at Cisco that monitors and analyzes the market and the company’s competitive position by segment, region and technology: from mega trends to customer satisfaction.
Case Interview - Market Intelligence for Marketing & Sales
MI for Key Account Management at Rettig ICC
Interviewed for this case is Julian Stocks, Key Account Manager for Europe at Rettig ICC, who is responsible for the coordination of large European customer account activity in more than 10 markets (dependent on customer footprint), which together comprise a significant double digit share of the company’s sales revenues.
Case Interview - Market Intelligence for Marketing & Sales
Attribute Mapping Analysis at Tetra Pak
Interviewed for this case is Erik Lindroth, former Marketing Director at Tetra Recart, on Tetra Pak’s systematic approach to managing opportunities and developing their understanding of customers. The Opportunity Toll Gate process and the Attribute Mapping framework are presented as concrete tools to develop Unique Selling Points that differentiate Tetra Pak’s products from those of the competition.
Case Interview - Market Intelligence for Strategic Planning
Framework for Orange UK’s Strategy Process
Interviewed for this case was Andrew Beurschgens, Business Intelligence Manager, who is responsible for providing the company’s management with both Strategic Intelligence and operational decision-making support. Beurschgens has been involved in developing the company’s intelligence operation since 2002.
Case Interview - Market Intelligence for Strategic Planning
Painting the Future Landscape at Shell Exploration
Interviewed for this case was Manjula Nadarajah, Senior Strategic Market Analyst for Shell Global Solutions - Shell’s Engineering and Technology solutions provider that spans various oil and gas business sectors across the Shell Group and external to Shell customers.
Case Interview - World Class Market Intelligence
Business Intelligence Input to Strategy at ABB
Interviewed for this case was Daniel Niederer, Assistant Vice President, Head of Strategy Controlling & Operations at ABB Group. Niederer leads a team responsible for operating the ABB Group’s Strategy Controlling process. He operates a standardized financial portfolio assessment methodology for the ABB Group, and leads the corporate Business Intelligence program.
Case Interview - Market Intelligence for Marketing & Sales
Cisco's Customer Intelligence & Econometric Models
Interviewed for this case is Joost Drieman, Market Intelligence Director Europe at Cisco Systems, on how Cisco supports its strategy and business development management activities through sophisticated research, analytics and econometric models, as well as what kinds of measures are being used in the company to demonstrate the value of the intelligence operation.
Case Interview - World Class Market Intelligence
Setting up an Intelligence Operation at Outotec
Interviewed for this case is Heikki Puustjärvi, Vice President of Business Intelligence at Outotec, on the topic of how to set up an intelligence function from scratch.
Case Interview - Market Intelligence for Marketing & Sales
Market Intelligence for Customer Service & Retention
Interviewed for this case is Ian Lush, who heads the marketing operations in TT Club and is responsible for the brand across all its markets.
Case Interview - Market Intelligence for Product & Innovation Management
MI for Product Innovation at Itella
Interviewed for this case is Tommi Tikka, who heads the Itella Innovations unit within the corporate strategy function at the services provider.
Case Interview - Market Intelligence for Product & Innovation Management
Intelligence Drives Open Innovation at DSM
Interviewed for this case is Mr. Ubald Kragten, Manager,
Business & Market Intelligence in the DSM Innovation Center. Kragten has held a number of different positions at DSM, such as
Technology Manager and Technology Portfolio Manager before taking
responsibility of the company’s intelligence operations.
Case Interview - World Class Market Intelligence
Licensing Intelligence for Boehringer Ingelheim
Interviewed for this case was Richard Chizzonite, Executive Director (retired), Global Licensing, Cardiovascular & Inflammatory Diseases. He was head of the Ridgefield R&D Global Licensing group from 2001, where his group was responsible for the global licensing efforts in the cardiovascular and chronic inflammatory diseases indications and for enabling technology licensing for the Ridgefield R&D organization.
Case Interview - Market Intelligence for Product & Innovation Management
Competitive Technical Intelligence at Pirelli
Interviewed for this case was Dr. Giorgia Sgalari, Manager of Competitive Analysis & Open Innovation at Pirelli Tyre. Sgalari joined Pirelli Tyre as as Competitive Analyst and worked in the following years also as Manager for IP Issues & Open Innovations.
Case Interview - Market Intelligence for Strategic Planning
Targeted Market Intelligence at Wärtsilä
Interviewed for this case was Vesa-pekka Virkki, General Manager at Wärtsilä Corporation
Case Interview - Market Intelligence for Strategic Planning
Integration of MI into the Planning Cycle at Luvata
Interviewed for this case was Fredrik Vejgarden, Senior Vice President of Operational Excellence and a member of the Luvata executive team. Prior to Luvata, Vejgarden spent years at McKinsey & Company, working in areas such as LEAN Manufacturing and procurement.
Case Interview - Market Intelligence
MI to Support Marketing Strategy at De Telefoongids
Interviewed for this case was Eric knibbe, Manager for Marketing Intelligence and Research on how emerging business models and industry players require new MI measures from an established market player. In the midst of industry change, sales and marketing need new tools and insights.
Case Interview - M&A and Partnering
Market Entry by Lassila & Tikanoja with Strategic MI
Interviewed for this case was Henri Turunen, Director for International Development. Mr Turunen joined L&T in 2005 from a Finnish investment bank. Earlier he had worked as management consultant at McKinsey & Co’s Helsinki office.
Case Interview - Market Intelligence for Strategic Planning
Strategic MI for Japan Market Entry at National Starch
Interviewed for this case was Kate Wallis, Marketing Director Asia Pacific for National Starch Food Innovation. Her role is instrumental in building marketing and business development capability in National Starch in Asia Pacific and ensuring the market and customer needs are at the heart of strategy development.
Case Interview - Market Intelligence for Strategic Planning
MI Monitoring Software Solution for Fujitsu Services
Interviewed for this case was Nicole France, Head of Market Intelligence at Fujitsu Services. France explains why Intelligence Plaza® is better, faster and cheaper than a separate project done by the internal IT department and how the Plaza is far more efficient than trying to spend analyst time in configuring MS SharePoint
- Russia’s Accession to the WTO and its Impact on Her Energy and Commodities Industries
- Intelligence Organization – Leveraging Human Networks and Information Sources for High Impact Market Intelligence
- Market Intelligence for Latin America
- Strategic Purpose of Market Sizing – Introduction & Case Studies
- Market Intelligence in Global Organizations: Survey Findings in 2011
- Venäjän ja EU:n välisten suhteiden tiivistyessä Suomen erityisasema haastetaan
- American Business in China: Dealing with Top Concerns
- Yahoo Offers HTML5 Cocktail, the Mojito, for Thirsty Developers
- HOW TO: Use Market Intelligence to Drive Business Growth
- Facebook Credited as Best Social Payment System
- Assessment of Russian industrial diesel engines market
- Assessment of Ammonium Bi-fluoride and Hydrofluoric Acid market in Russia and CIS
- European market launch support for Asian car maker
- Analysis of oil & gas offshore markets
- Analysis of logistics warehouse services
- High Demand for Competitive Intelligence Software in Brazil
- GIA Adds 3mecca to its Growing Network of Partner Companies
- 100% Top-Tier Clients will Recommend Global Intelligence Alliance
- Speakers from IBM, InterContinental, Hitachi and Philips Confirmed for GIA Conference London
- Research Shows Facebook Credits Offer Best Payment Option for Media Content Vendors
- Over 50% of Global Companies Fail to Make Emerging Markets Information Readily Available for Staff
- The Fastest Growing Latin American Industries for 2013-2015
- How to Size Markets in Canada and Realize Their True Potential
- How to Use Market Intelligence For Better Results in Sales Leads Prospecting
- Top 3 Concerns of American Competitive Intelligence Managers about China
- Power Shortages Expected in Japan
- Growth opportunities in Asia for data protection sector
- Australian mining boom 'first taste' of Asia's rise
- Australia and China sign currency swap deal
- Yahoo! to "lay off thousands"