Advised on a new advertising business model for a TV channel across Asia-Pacific

Key benefits: Client was able to gauge the target segment TV advertising market, understand market dynamics and estimate its future market share in addition to receiving a clear road-map to develop a new advertising business model and improve its revenue and market awareness across Asia-Pacific

Need

A global media company wanted to size its opportunities in developing a new TV advertising-based business in the Asia-Pacific region.

Application: Strategic Planning

Geography: Asia-Pacific

Approach

Sized and segmented the market, identified competitive forces and determined customers' advertising purchase drivers and needs.

Methods: Secondary & primary research and analysis

Solution

Projected future advertising revenue by type of advertising and sponsorship, for the whole market and for our client. Identified key advertising purchase drivers and customer needs. Prioritized most attractive advertising markets in the region, based on future revenue, regulations and competitive forces.