Strategic Analysis - Industry Analysis

Analysis of the insurance market in Northern Europe

Key benefits: Better understanding of the future threats and opportunities in the insurance market

Need

Customer was looking to review its long-term strategy focus in the non-life insurance market and needed an analysis on different scenarios until 2010.

Application: Strategic Planning

Geography: Finland

Approach

The current state of the insurance market was analyzed and, in a workshop, a scenario model was created to be used as a basis for analyzing market outlook.

Methods: Secondary research, scenario analysis

Solution

Utilizing the scenario framework, the final analysis presented different possible outcomes for the non-life insurance markets until 2010. Each scenario outlined the key success factors for a non-life insurance company.