Strategic Analysis - Industry Analysis

Analysis on composite materials usage in automotive industry

Key benefits: Thorough understanding on SMC materials usage in automotive applications, their manufacturing processes, and key players in the field

Need

A supplier in the manufacturing industry required analysis of automotive applications for soft magnetic composite (SMC) material. They also wanted to understand the competitive situation better and get an in-depth view on selected SMC players.

Application: Strategic Planning

Geography: France, Germany

Approach

Utilizing existing secondary-information on the composites industry and players and information gathered by in-depth expert interviews a detailed analysis was done on application of composites in the industry, process descriptions on the tooling, and manufacturing processes in use.

Methods: Secondary & primary research including 30 industry expert interviews, attending an automotive trade show in France, and plant tours at German automotive manufacturers.

Solution

A detailed report including an analysis on composites use in the automotive industry and on the feasibility of the business. In addition, a breakdown on specific manufacturers’ utilization of composites OEM parts was done, including descriptions on their manufacturing processes. Lastly, company profiles on composite suppliers were delivered.