The key objectives were to clarify the customer’s main vaccine competitors’ and veterinary vaccine suppliers’ position on micropellet technology, and to identify how important a role does the technology have in their strategies.
Application: Strategic Planning
Geography: Germany, India, USA
Expert Interviews with competitors, suppliers, and other relevant organizations.
Methods: Primary research
Deliverables included an assessment of competitors in terms of micropellet technology, and an analysis on suppliers’ delivery capabilities.