Assessed industry developments impacting a global chemical player's business in India

Key benefits: Prioritized chemical products and applications industries with greatest long-term opportunities in India and China

Need

Leading global chemical company wanted to understand current and future developments in the chemical industry and its main application industries as well as compare long-term business opportunities between India and China.

Application: Strategic Planning

Geography: India, China

Approach

Quantified and forecasted supply and demand across strategic chemical products (23) and their industry applications (15) and identified key performance indicators and risk levels for the Indian and China chemical industries. In-depth profiles of 20 leading chemical players. Mapping of chemical value chain and future industry developments across industry applications. Assessment of customer specific chemical product/service needs across applications.

Methods: Extensive primary research (>1000 executive interviews)

Solution

Prioritized specific chemical products and applications industries with highest long-term opportunities in India and China. Provided a long-term macro and investment assessment of China vs., India. Flagged customer future needs and purchase drivers that could translate into higher sales