Benchmarked flu vaccine manufacturers in China and Korea

Key benefits: Gained a better understanding of competitors’ flu vaccine products and sales and marketing strategies in China and Korea

Need

A pharmaceutical company wanted to benchmark its flu vaccine product and sales and marketing strategy with the market leaders.

Application: Marketing & Sales

Geography: China, South Korea

Approach

Conducted interviews with vaccine sales executives, clinical physicians, hospital pharmacists, hospital administrators. Reviewed competitor product brochures.

Methods: Primary research and analysis

Solution

Identified fastest growing segments and distribution channels. Benchmarked competitors offering.