Benchmarking of Technology Regions

Key benefits: The customer gained strategic insight to its relative competitiveness, and was able to use it in a strategic planning process and communication of its strategy

Need

A European Technology Region wanted to improve its score in terms of its competitiveness, R&D expenditure, and innovation. In spite of its high national rank for R&D, the Region wished to benchmark itself with 14 international technology regions.

Application: Strategic Planning

Geography: Global

Approach

Secondary information sources were utilized and in-depth expert interviews conducted. An analysis of the competitiveness of the region compared to other regions was made.

Methods: Primary & secondary research, SWOT analysis

Solution

GIA delivered a detailed benchmarking and SWOT analysis report that allowed the client to make a number of informed short-term and long-term decisions.