Broadband price and media monitoring for competitive advantage

Key benefits: Client was able to rise from 2nd position to 1st in the just less than a year from GIA starting to provide the service

Need

A telecommunications operator needed information on broadband pricing and advertising campaigns of its closest rivals in order to compete with them.

Application: Marketing & Sales

Geography: Northern Europe

Approach

Bi-weekly monitoring of competitor’s broadband price changes in different speed classes in different cities. Monthly monitoring of competitor’s broadband related advertisements in various newspapers.

Methods: Secondary research

Solution

GIA provided the customer with Excel reports specifying competitor’s broadband pricing per connection speed class per city every two weeks. In addition, GIA delivered the customer monthly reports containing its competitors’ broadband advertisement campaigns’ details, such as duration, locations, connection speeds, and prices.