Business cycle study for the chemical industry

Key benefits: Enhanced ability to assess future growth of certain chemical product areas, and to plan future business through understanding of business cycles in the industry

Need

A company in the chemical sector needed extensive information on the historical, present and future business cycles on several chemical industry product areas in the North American market.

Application: Innovation and Product Life-cycle Management

Geography: North America

Approach

The analysis was done with statistical methods which included regression and visual analysis. Business cycles were analyzed both quantitatively and qualitatively and industry expert’s views on long term growth were added.

Methods: Secondary research, statistical methods including regression and visual analysis

Solution

Detailed analysis describing length and nature of business cycles and assessing future outlook for the company's key product areas (ethylene, polyethylene, styrene, ammonia, and butyl rubber).