Competitive landscape analysis of transactional printing markets in Europe

Key benefits: Identification of key players and their strengths and weaknesses coupled with a comparison of markets in terms of consolidation and development of each market

Need

A company planning to enter the transactional printing market needed to identify European markets with the best short-term business potential as well as key competitors in each market.

Application: Strategic Planning

Geography: UK, Sweden, Poland, Germany, Russia, Finland, France, The Netherlands, Denmark, Norway, Estonia, Latvia, Lithuania

Approach

Local secondary research in each country and expert interviews produced a list of potential players in this niche market. For each country, market size and degree of consolidation of the market was analyzed, and the development stage of the market was assessed in terms of technology and customer acceptance.

Methods: Secondary & primary research, industry analysis

Solution

The final report consisted of three parts: market profiles indicating the size of the market and an assessment of the development stage of the market; company profiles of key players; a market comparison of all countries helping to idenfity the best alternatives for market entry.