Competitive landscape analysis on mobile authentication technologies

Key benefits: Gained understanding on competitive landscape with regards to competing technologies and vendors in addition to strategic insight on competitive structure and emerging demand sectors

Need

A pioneering vendor of mobile authentication technologies required a 360o analysis of both direct and indirect product competition, in order to re-evaluate its own go-to-market strategy and value proposition.

Application: Strategic Planning

Geography: Europe, Middle East, Africa, and North America

Approach

Leveraging extensive research reports on relevant technologies and based on client consultation, over 70 related products were screened, followed by in-depth interviews with 9 key competitors across multiple technology platforms.

Methods: Secondary & primary research including in-depth interviews with executive personnel at competing vendors

Solution

A sampled overview of current competitive landscape and product comparison, complete with an insightful outlook on emerging buyer sectors for the client’s proprietary technologies