Created five year Asia-Pacific strategy for leading media player

Key benefits: Recommendations and road-map allowed the client to plan for talent and internal/external resource development, media content prioritization across platforms, brand building, and explore new business opportunities with potential partners

Need

A global media player and leading Asian television player wanted to develop a 5-year strategy that would leverage the changing competitive environment and capture growth opportunities in the region.

Application: Strategic Planning

Geography: Pan-Asia

Approach

GIA conducted a 360° assessment of the competitive environment, regulatory developments, macro and industry specific dynamics influencing both the subscription and advertising business models, content and technology demand growth, critical talents and operational set-up to succeed given Asia’s dynamics and the customer’s capabilities.

Methods: Primary and secondary research including interviews with key stakeholders within the customer organization in Asia, industry experts, regulatory officials, competitors and value chain players (e.g.: advertisers, satellite companies, mobile technology enablers, etc.).

Solution

The customer was provided with detailed recommendations and road-map on the most attractive Asian markets, the most attractive content and platforms (across TV, online and mobile), the most promising business model, necessary talents and organization-wide resource development, and potential new partners.