Devised expansion plan for food manufacturing equipment maker in India and China

Key benefits: Quantification of market opportunities enabled the client to focus its resources on the highest potential equipment segments and end-user segments, and set appropriate pricing

Need

A global food and beverage processing equipment manufacturer wanted to identify new growth opportunities in India and China for its shelf-stable food manufacturing equipment lines.

Application: Strategic Planning

Geography: India, China

Approach

Customer sector profiling and customer interviewing. Competitive environment review. Upcoming regulatory changes that might impact demand, market access or prices. Demand size and future growth.

Methods: Secondary & primary research

Solution

Quantified market potential, identified key growth segments, by both equipment type and end-product type. Identified market and competitive dynamics.