Dynea wants to understand Chinese and Malaysian market

Key benefits: Improved understanding of market dynamics in China and Malaysia by having access to in-depth information only available in local languages

Need

Dynea wanted to understand current and future developments in both the Chinese and Malaysian markets.

Application: Market Intelligence

Geography: China, Malaysia

Approach

News monitoring in local languages in China and Malaysia 5 days a week. News distribution via Intelligence Plaza.

Methods: Secondary research

Solution

”The depth and the quality of the monitoring has increased clearly since we have started using local monitoring for the Chinese language market” says Vice President for Dynea. ”We have been very happy with the service and it has helped us in making desions that are more fact-based”.

”The Global Intelligence network is providing us services that would be very complicated to achieve otherwise.”