Evaluated attractiveness of investment in a food manufacturer in China for PE investor

Key benefits: Received a rapid and objective evaluation of sustainability of target company’s growth. Gained in-depth understanding of market environment and potential impact on target company. Received strategic pointers on viable growth options and strategies.

Need

A leading global private equity firm wanted to better understand the growth potential of an investment target in China.

Application: Strategic Planning

Geography: China

Approach

A combination of face-to-face and telephone interviews with distributors, retailers, competitors, and industry experts was conducted, complemented by extensive secondary research on industry dynamics and trends.

Methods: Secondary & primary research including both face-to-face and telephone interviews

Solution

Evaluated target company’s executive team, product portfolio, brands, positioning, distribution, sales strategies, retail presence and production. Also evaluated competitive environment and demand trends in terms of their impact on the target company’s growth.