Explored pay-TV operators' opinions on major channels and industry development in APAC

Key benefits: Clients received a comprehensive understanding of their strengths and weaknesses against other programmers and thus were able to improve relationships with pay-TV operator partners throughout the region

Need

A group of leading TV channels wanted to gain insights from Asia-Pacific pay-TV platform operators about their performance in key performance areas.

Application: Strategic Planning

Geography: Asia-Pacific

Approach

Developed a research approach in collaboration with a leading television industry magazine. Surveyed top executives at over 50 pay-TV operators accounting for a third of the subscribers in the region.

Methods: Primary research and analysis

Solution

Identified leaders and laggards on different aspects of the business such as programming quality, marketing support and on-air promotions, within each programming genre. Assessed which channels are most likely to be dropped from operators' bouquets and why. Determined main areas of development to be addressed by the industry, such as mobile delivery and increasing competition from local programming.