Feasibility study for Chemical player to enter the electronics segment

Key benefits: Ability to target R&D and sales approaches to relevant segments within the electronics value chain and to formulate business strategy based on segment attractiveness analysis

Need

One of world’s largest chemicals companies wanted to increase its participation in the electronics sector

Application: Strategic Planning

Geography: Latin America

Approach

An in-depth effort to identify the raw materials sources and manufacturing processes for different electronics products and components. Value chain analysis of 15 different product categories.

Methods: Secondary research and 70 expert interviews across value chain layers

Solution

Identified unmet demand for chemical solutions within the value chain in both sourcing of raw materials and manufacturing of specific products. Enabled making an informed market entry strategy, including introduction of innovative solutions to meet demand.