Feasibility study on container inspection systems for crane manufacturer

Key benefits: Based on findings and recommendations presented, client’s management decided to start a strategic alliance with the partner introduced by GIA.

Need

World-widely renowned manufacturer of cranes, especially straddle carriers for container handling, planned a strategic alliance with an x-ray specialist concerning a joint market-entry in the segment of container inspection systems and needed help in evaluating the feasibility of the venture.

Application: Strategic Planning

Geography: USA

Approach

Desk research on relevant international specialist publications, expert interviews of industry experts, companies across value-chain, and relevant government organizations, e.g. US customs authorities within 30 days of project acceptance.

Methods: Secondary & primary research

Solution

Delivered an analysis of current and future customer demands, available and planned products and systems including their functionalities and efficiency, coupled with a comparison analysis of key processes. Findings and recommendations on how to move forward were presented for relevant customer executives.