FM radio market penetration assessment for telecommunications protocol in 24 countries

Key benefits: The customer gained an understanding of the penetrations of the two technologies in 24 countries and was able to use this information in its strategic product roadmap decisions

Need

A major telecommunications OEM wished to understand the commercial potential for integrating a new technical capability in its product roadmap. As a key part of this decision the client needed to estimate the existing penetration of two specific technologies at FM radio broadcasters worldwide.

Application: Product and Innovation Management

Geography: 24 client-specified countries & territories

Approach

Based on careful sample size analysis and random selection, GIA conducted a survey, with more than 1,000 respondents via the web or the telephone. GIA also interviewed the co-founder of one of the standards for complementary understanding on the subject.

Methods: Primary research featuring about 5,600 emails and 2,000 phone calls in 13 languages

Solution

The customer received an executive summary of global usage of the researched technologies coupled with future development forecasts. In addition, key competing technologies were outlined.