Gambling market data pack for telecommunications operator

Key benefits: Customer got hard facts to base their decision on going forward with the venture

Need

As part of a strategy process for a new business venture a telecommunications operator wanted to better understand the gambling market in order to assess the attractiveness of it. The key intelligence questions included who are the key players in the gambling market in Europe and the US, what are the regulatory differences, what is the market size by market, what is the market growth rate, etc.

Application: Strategic Planning

Geography: Finland, Sweden, Germany, The Netherlands, USA

Approach

Answers to each key intelligence question were gathered using secondary research, i.e. going through numerous news and report databases.

Methods: Secondary research

Solution

A comprehensive data pack, with both quantitative and qualitative data on the key intelligence questions.