Helped a global player to enter the safety equipment market in East Asia

Key benefits: Client successfully entered and became one of the top players in the selected East Asia markets and is capturing market share from existing competitors

Need

A global chemical player wanted to develop its safety market business in East Asia and identify the markets it should enter.

Application: Strategic Planning

Geography: Eastern Asia

Approach

Sized the market demand and growth for various types of industrial personal protection equipment. Determined the supply dynamics, competitive field, logistics structure and customer preferences of high potential segments.

Methods: Secondary research and analysis

Solution

Prioritized product segments with greatest potential based on demand value and future growth forecasts. Recommended best-fit entry strategy in selected markets, in terms of optimum product and service proposition, preferred channels to market, strategies to win clients, sourcing and cooperation with local or foreign players for each segment.