Home shopping market opportunity research

Key benefits: Detailed understanding of each of the home shopping market segments. Ability to kick start expansion initiatives by focusing on the largest and highest potential market segment.

Need

A leading global consumer products player was exploring expansion opportunities in the Chinese home shopping market and wished to assess market size and understand market and competitive dynamics.

Application: Strategic Planning

Geography: China

Approach

Determined market size and growth potentials of each home shopping market segment, investigated consumer profiles and shopping behavior, and evaluated selected competitors' business model, product and service offerings, competitive positioning and strategies.

Methods: Secondary & primary research, including interviews with service providers, call centers and payment processors

Solution

Prioritized market segments for expansion based on size, growth and competitive force.