Identified rheumatoid arthritis patient profiles and attitudes in nine Asian countries

Key benefits: The client gained a better understanding of rheumatoid arthritis patients

Need

A European pharmaceutical company needed to know how to better target rheumatoid arthritis patients in Asia.

Application: Strategic Planning

Geography: Asia

Approach

Conducted in-depth interviews with rheumatoid arthritis physicians across nine Asian countries.

Methods: Primary research and analysis

Solution

Analyzed patients expectations and unmet needs. Ranked needs and established patient profiles.