Investigated production technology and expansion strategy of pharmaceuticals firm

Key benefits: Gained a detailed understanding of the competitor's production capabilities, volumes and sales strategy, supported by documented evidence allowing the customer to fine-tune its own marketing strategy taking into account the likely competitive entry into key markets around the globe

Need

In response to patent expiry, a European cardiac pharmaceutical company needed to keep abreast of a Taiwanese competitor's generic production activities and global sales roll-out.

Application: Marketing & Sales

Geography: Global

Approach

Investigated the competitor's production capacity, expansion capabilities, technology, marketing, registration and distribution arrangements. Interviews with company executives, factory site visits and product samples completed the picture.

Methods: Secondary & primary research and analysis

Solution

Projected likely future production technology and volumes. Assessed the likely threat and timing of market entry in various countries.