Market analysis of wind power in China

Key benefits: Actionable intelligence to support entry into Chinese market, with the ability to devise an effective competitive strategy in the new market

Need

A leading supplier of mechanical equipment for the wind power industry was exploring market opportunities in China. To make a successful entry into the market, the company needed in-depth knowledge of the wind power market in the country.

Application: Strategic Planning

Geography: China

Approach

Customer and supplier interviews to establish competitive landscape and demand drivers in the target country. Market size and share analysis based on primary data.

Methods: Primary research, market size and share analysis, market entry support

Solution

GIA was able to provide valuable market data and pinpoint both opportunities and threats for the client. The project included a consultative workshop that resulted in actionable recommendations for a market entry strategy.