A leading Private Equity firm needed a market due diligence within only six weeks. Readily available information from secondary sources on the new niche market was extremely rare.
Application: Strategic Planning
Geography: Germany
Analysis of company information, including product offering and customer base, as well as relevant external factors such as market conditions, competitors and trends based on expert interviews. Plausibility check of the sales planning, definition of key success factors and SWOT analysis.
Methods: Primary & secondary research
Fact-based assessment leading to comprehensive view on the company. Verification of the investment story and supporting of decision-making.