Market potential analysis for a new chemical product
Key benefits: Ability to make informed investment based on market potential and development estimates, and to formulate business strategy based on segment attractiveness analysis
Need
Company supplying hi-tech solutions to several industries needed a reliable market potential estimate for a new chemical product and needed to identify the fastest growing application segment for the product.
Application: Strategic Planning
Geography: Global
Approach
A global research
effort enabled GIA to estimate the market potential for the product in selected
industries. Further secondary research
and industry expert interviews were conducted to validate the findings.
Methods: Secondary research and 50 expert interviews in various industry sectors
Solution
A comprehensive global analysis of potential markets was delivered to the customer and a detailed analysis of market potential in the electronics, automotive, packaging, construction, and textile segments.
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