New ship building projects monitoring for ship engine manufacturer

Key benefits: Customer’s sales organization has up-to-date list of all ship-projects available, which enables participating in bidding contests and keeping sales force activity level high

Need

A ship engine company wanted to continuously monitor new ship building projects globally in order to cross-check whether its sales staff is aware of all available opportunities and to know of such opportunities early enough to enable participating in bidding contests.

Application: Marketing & Sales

Geography: Global

Approach

GIA analyst collects information on new ship building projects weekly from a number of secondary sources, such as tender databases.

Methods: Secondary research

Solution

GIA provides the customer with weekly Excel reports that contain key information per each new shipbuilding project, such as country, parties involved, bidding deadlines, etc.