Partner screening for a Finnish manufacturing company

Key benefits: Key information on potential partners analyzed and selected by a local analyst

Need

Collect and analyze information concerning the potential reseller partners from the German market area for a Finnish building and emergency lighting manufacturer.

Application: Strategic Planning

Geography: Germany

Approach

Secondary research was used for making a long list of potential partners based on predefined criteria. More detailed information was collected through secondary sources then on the most interesting partners selected by the end client.

Methods: Secondary research

Solution

The long list of companies as well as the short list with additional information on the companies were delivered in easy-to-use Excel files.