Planned product and channel strategy for English learning products in Asia

Key benefits: Analysis enabled the client to prioritize market segment opportunities, plan the introduction of existing products in new markets, and focus on selected companies as potential partners

Need

A global media group wanted to understand the market potential for English learning products, and prioritize over 100 segments based on product lines, consumer age groups and channels.

Application: Strategic Planning

Geography: China, South Korea, Taiwan

Approach

Researched and established the existing market size and projected the client’s market potential based on competitive environment, market trends and drivers, and customer needs.

Methods: Secondary research and analysis

Solution

Analyzed likely effect of trends on future market development. Identified market opportunities based on potential return-on-investment and entry barriers. Prioritized the client’s range of products to introduce to the market.