POS Analysis in Germany supporting a cross-country acquisition in the retail business

Key benefits: Rapid benchmarking of most recent assortment selection decisions and marketing parameters of the acquisition target and its local competitors

Need

A British retailer planned a market entry to Germany by acquiring a DIY superstore in Germany and needed to understand local market leaders’ policies of pricing and range of goods.

Application: Mergers & Acquisitions

Geography: Germany

Approach

Store checks in three selected branches of each of three market leaders chosen based on market size, location and selected product groups. Timely  coordinated effort with network colleagues utilizing thorough briefing and pre-defined elicitation templates.

Methods: Secondary & field research, and analysis

Solution

Service availability analyses, store pictures and layout diagrams were delivered to give the customer a comprehensive understanding on the target company and its competitors.