Profiling the skin care cosmetics market in China

Key benefits: Quantified market value and market share opportunity. Identified new brand positioning and channel strategy taking into account competitors’ activity.

Need

An Asia-based branded consumer goods trader needed to understand the potential of the Chinese skin care cosmetics market.

Application: Strategic Planning

Geography: Asia, China

Approach

Assessed and determined the market potential from three angles, namely competitive environment, market demand dynamics, and regulatory developments.

Methods: Secondary research and analysis

Solution

Determined the competitiveness of existing players and assessed the adoption of different distribution strategies – traditional retail versus the direct store model.