Provided continuous market monitoring service for credit card company’s Asian headquarters

Key benefits: The client was able to make informed decisions on marketing and merchant acquisition strategy, based on the information and analysis we provided

Need

A credit card company needed to organize, analyze and disseminate Asia-Pacific market intelligence across its regional offices, and lacked the expertise and resources to do so itself.

Application: Sales & Marketing

Geography: Asia-Pacific

Approach

Reviewed internal company inputs and information requirements, as well as external data sources, and established access to necessary information. Designed, set up and maintained market and competitor information databases.

Methods: Secondary & primary research

Solution

Produced regular country market reports, provided ad-hoc reports in response to requests and sent information alerts to key people for important breaking news.