Recommended an entry strategy for a new player in logistics and warehousing in China

Key benefits: Updated sales strategy based on validated information on market dynamics, and investment target recommendations regarding expanding the client’s business into a new area of logistics and warehousing services

Need

A logistics equipment supplier wanted to identify investment opportunities for complementary services in logistics and warehousing in China.

Application: Strategic Planning

Geography: China

Approach

Interviews with logistics and warehousing market players to understand the market and the competitive environment, and customer interviews to identify the pattern of spending on logistics and warehousing services.

Methods: Primary research and analysis

Solution

Evaluated the existing value chain to prioritize vertical downstream expansion opportunities. Prioritized the key customer drivers and the overall interest in buying new value-added logistics and warehousing services.