Sized market opportunities for specialty monomers in China

Key benefits: Advice on high potential customer industry segments and pointers on market expansion strategies, including tactical sales initiatives and partnerships

Need

Leading global chemical company wanted to size the market for specialty monomers and identify potential customers in China.

Application: Strategic Planning

Geography: China

Approach

A combination of face-to-face and telephone interviews with industry experts and customer industry players was conducted, complemented by extensive secondary research on industry dynamics and trends.

Methods: Industry players and expert  interviews, and secondary research

Solution

Quantified market demand for specialty monomers across selected customer industries. Analyzed customer industries’ outlook, specialty monomers consumption, unmet needs and decision making process. Profiled potential customers with high level of consumption and domestic suppliers of specialty monomers.