Supply chain analysis in the mobile phone industry

Key benefits: Ability to plan post-acquisition business strategy based on comprehensive understanding on the supply chain dynamics and developments

Need

Customer operating in the mobile handset market was looking to adjust own strategy and needed comprehensive picture of competitors’ and customers’ supply chain models for benchmarking purposes.

Application: Strategic Planning

Geography: Global

Approach

Each competitor’s strategic moves in the supply chain were analyzed. For each company, an overall strategy and technological development analysis were presented.

Methods: Secondary research, collecting in-house tacit knowledge, strategy analysis, supply-chain analysis

Solution

Several customer and competitor supply chain structures modeled utilizing customer’s internal information and secondary research findings.