PE firm wanted to invest in an auto parts group with five affiliate companies in Brazil and needed to find out their market positioning and competitive situation.
Application: Strategic Planning
Geography: Brazil
Parallel to a desk research focused on the external market environment, the target company was analyzed using internal sources including interviews of key personnel.
Methods: Secondary & primary research
Commercial due diligence of the target company and comparisons to their competition in terms of machinery, distribution, personnel, and other key aspects.