"This is great. We don't get anything like this level of transparency from the other research companies."

Regional Business
Market Research Manager
Intel Inc.

FAQ

Want to get to know us better? We're pleased to address some common questions here, openly and truthfully.

Get answers to some frequently asked questions:

1. How is GIA unique? How do you compare with your competitors?

2. How does GIA's Intelligence Partnership™ concept provide value?

3. What is GIA’s understanding of my industry?

4. How does GIA source and validate information?

5. How does GIA control quality and ensure output is consistent?

6. How does GIA prevent conflict of interest when potential clients are also competitors to existing clients?

7. Who and what types of companies benefit most from GIA's services?

8. Why do companies need intelligence software?

1. How is GIA unique? How do you compare with your competitors?

Clients derive greater value and efficiencies from business partners who understand their business. To this end, we don't shy away from asking tough questions and challenging pre-conceptions. We firmly believe in providing practical intelligence and advice, not just theoretical frameworks, and in being flexible and easy to work with.

We also provide a powerful suite of solutions that will be customized to your needs. These solutions have been developed by a team of market intelligence specialists, management consultants, industry analysts and technology experts - many of whom have hands-on experience in running market intelligence and advisory operations.

Today, we serve as a continuous business partner for many of our clients, whether it is for research and analysis assignments, software, market monitoring or highly consultative training workshops. Through this collaboration, also known as GIA's “Intelligence Partnership™" concept, many companies have been able to set-up and operate world-class MI frameworks at their organizations.

In addition, our network of consultants in over 100 countries means we will provide you with access to local expertise where you need it, when you need it. With venture capital funding from CapMan (www.capman.com), GIA continues to expand our presence across the globe.

Compared to management consultants, we provide you with greater access to information from various sources all around the world. This means you will be provided with more robust data and fact-based recommendations, at much more affordable prices.

Compared with market research firms and market data houses, we provide better strategic insight and advisory because we have an advisory mindset. Moreover, our scope of research is not limited to the customer-end of the market. We provide strategic advice on the entire competitive landscape, using many sources and methodologies. Our deliverables are direct inputs into strategic decisions.

Compared with industry boutiques, we provide a wider perspective because we are able to transfer knowledge between our 11 industry practices.

Compared to generic market monitoring providers, we provide a customised content on a user-friendly and robust web-based platform, known as Intelligence Desk™. You will have a dedicated team of analysts who will deliver content that is customized just for you.

Compared to other intelligence software providers, we have a proven track record with full integration capabilities and a robust development plan. Our Intelligence Plaza™ serves a truly global user base.

Compared to other corporate training consultants, we provide you with access to some of the most experienced MI thought leaders in the world as well as a global network of industry experts, through our workshops.

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2. How does GIA's Intelligence Partnership™ concept provide value?

We focus on helping you make the right decisions. Our customized approach is embodied in GIA's Intelligence Partnership™ concept, a one-stop solution for all your strategic market intelligence and advisory needs.

At GIA, we provide:

Skillful analyst pool across geographies and time zones
Coverage of all relevant published information
Expert interview capability in 100+ countries
Industry expertise for insightful analysis
Unparalleled experience in market intelligence processes and technology

We also assign dedicated consultants and analysts to you on a continuous basis, so we will have a good view of your company, your industry and your competitive environment. In this way, you will benefit from a combination of market intelligence that is peculiar to your competitive environment, practical knowledge of market dynamics, operational industry experience from our community of consultants, our cross-industry best practice, forward thinking and lots of common sense.

By combining these capabilities with a flexible and client centred mindset, we always work to ensure that the intelligence and advice we provide you with is highly relevant, insightful and valuable and that all our solutions are customized for you.

Since our inception in 1995, numerous clients have benefited from GIA's Intelligence Partnership™ concept, and turned to us for all their market intelligence needs across the world. Take a look at our wide range of case studies.

View our solutions in Monitoring Services | Strategic Analysis | Rapid Research | Intelligence Software | Workshops

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3. What is GIA’s understanding of my industry?

Given our customized approach, size and network of experts in more than 100 countries, we build dedicated client teams for you that leverage the best industry expertise anywhere around the world.

As experts in effective information gathering and analysis across 11 industry practices, we offer you objective advice as we are not closed into one industry. Moreover, we are very likely to have advised companies that share the same supply chain as your business. In fact, many of our clients operate in niche-industries so we offer added insights through our knowledge of specialized sectors as well.

For more on our industry expertise, please take a look at our case studies.

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4. How does GIA source and validate information?

We have a strict quality system of cross-checking and validation methodologies. Examples include supply side interview approach, triangulation approach for dealing with data from interviews, and interviewing people according to three criteria (companies with large market share, long history or strong innovation in their field)

For our Rapid Response Research and Strategic Analysis projects, we always use a combination of secondary and primary research. Primary research accesses a full circle of sources; your competitors, customers, prospects, other value chain players, industry experts, analysts and associations and the government, for example. This is complemented by secondary research from public sources such as news articles, trade publications, annual reports, government statistics and financial analysts' reports. Field observation, such as retail checks and factory visits, helps complete the picture.

We then fill gaps by making estimates based on reasonable assumptions. Finally, we forecast using a range of techniques from multiple regression to gathering expert opinions, depending on the need. We also use various frameworks that help with strategic analysis and developing recommendations for business expansion, market entry and partner evaluation, for instance.

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5. How does GIA control quality and ensure output is consistent?

We have an elaborate quality system that extends to the entire network and all research partners and affiliates. All our analysts are highly trained and adhere to strict project and service management processes, which ensure high and consistent quality of deliverables.

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6. How does GIA prevent conflict of interest when potential clients are also competitors to existing clients?

As GIA advises industry leaders, it is often the case that we also are approached by competitors of our clients. As part of GIA’s quality system, there are strict information barrier policies in place that prevent our people from working for competing clients and that ensure that private information is absolutely secure.

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7. Who and what types of companies benefit most from GIA's services?

Our strategic market intelligence and advisory solutions provide clarity on global markets for Directors or Senior Managers responsible for Strategic Planning, Marketing, Business Development, Market Intelligence or Competitive Intelligence, Research & Development, Product Management, Supply-Chain Management.

Most of our clients are multinational companies and industry sector leaders that operate in international markets or that are planning to expand into new markets.

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8. Why do companies need Intelligence Software?

The storing and disseminating business information requires technical tools, and the variety of solutions with which companies tackle this challenge ranges from email lists to complex software customizations.

Market Intelligence as a process has very specific requirements that are best supported with tools that have been tailored to intelligence use from the ground up. Intelligence software also comes with professional support and maintenance. Purchasing intelligence software rather than developing an own solution saves a lot of time and effort, and is often the least costly option.

GIA's Intelligence Plaza™ is a state-of-the-art Market and Competitive Intelligence software for organizations seeking a sophisticated tool to automate routines and bring structure to their intelligence operation. For end users, this customized application provides a personalized and easy-to-use web interface with collaboration, search and email alert features.

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