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FAQ GIA Asia Pacific

Want to get to know us better? We're pleased to address some common questions here, openly and truthfully.

Get answers to some frequently asked questions about GIA Asia Pasific:

1. What is the history of GIA’s Asia Pacific regional office in Singapore?

2. How does GIA compare with your competitors in the Asia Pacific?

3. Who heads up the Global Intelligence Alliance Asia Pacific office in Singapore?

Like to know more about GIA? Visit our other sections on How we work | Expertise | Clients | Case Studies | Global Network

1. What is the history of GIA’s Asia Pacific regional office in Singapore?

Global Intelligence Alliance’s (GIA) representation in Singapore began as Fusion Consulting, which was established in 2002. The company served clients such as BASF, Walt Disney and Intel in the areas of business expansion strategy, competitive intelligence and customer research. Fusion Consulting became a GIA Member company in 2004, merged with GIA in October 2008 and rebranded as GIA in Singapore in July 2009.

With the merger, clients received immediate access to efficient research and in-depth intelligence across the globe, an expanded team of specialists with local market and industry expertise, and a single partner to provide the full range of customized Market Intelligence and related consulting services.

Together with GIA’s offices in Hong Kong and Shanghai, GIA Singapore now serves both international and Asian companies looking for world-class strategic market intelligence and advisory on Asia Pacific markets.

GIA Singapore works with clients on market entry studies, market sizing and segmentation, market forecasting, opportunity analysis, investment feasibility studies, market database creation, competitive intelligence, competitor profiling, voice-of-the-customer research, M&A evaluation, business expansion strategy, supply chain analysis, value chain analysis and marketing strategy.

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2. How does GIA compare with your competitors in the Asia Pacific?

The Singapore office acts as a hub for Asia Pacific market intelligence at GIA, with full regional coverage and consultants on the ground in 16 Asia Pacific countries, specifically in South East Asia (Singapore, Thailand, the Philippines, Vietnam, Malaysia), Greater China (Taiwan, mainland China and Hong Kong), India and Australasia.

GIA believes in being a flexible, responsive and ethical long-term partner that is focused on the highest quality deliverables and pragmatic strategic advice – all at exceptional value for money for its clients.

Our research-based consulting work is based mainly on primary research in the target markets, backed up by telephone and online surveys, as well as through desk research in English and local languages, such as Mandarin, Cantonese, Vietnamese, Thai, Bahasa Malaysian or Indonesian for example.

GIA Singapore also helps clients build and maintain a thorough understanding of their present and future operating environments through its unique market monitoring services, Intelligence Desk® and GIA's Market Intelligence software platform, Intelligence Plaza®.

Directors at GIA Singapore each have over 15 years of experience in strategic research and advisory, and in market intelligence and competitive intelligence operations consulting. Their combined industry and consulting experience ultimately helps clients make better-informed decisions. Clients benefit from our experience working with large, internationally-oriented companies around the globe, some of which is illustrated in our case studies.

With access to GIA’s global network, clients benefit from hundreds of industry experts across the value chain in 11 industries:
Automotive
Chemicals
Construction & Property Development
Consumer & Retail
Energy, Resources & Environment
Financial services
Logistics & Transportation
Manufacturing & Industrial
Pharmaceuticals & Healthcare
Private Equity
Telecommunication, Technology & Media

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3. Who heads up the Global Intelligence Alliance Asia Pacific office in Singapore?

Pete Read heads up the GIA office in Singapore. As Senior Vice President, Asia-Pacific at GIA, he is responsible for client relations, regional business success, team development and strategic advisory.

Pete has been advising companies on business strategy for over 15 years, the majority of which has been focused on Asia-Pacific markets while based in Hong Kong and Singapore. This includes business research and expansion strategies for multinationals such as American Express, Bertelsmann, China Mobile, DHL, Dow Corning, Financial Times, Intel, Reed-Elsevier, Siemens and Walt Disney.

Pete began his career with Euromonitor in the UK before establishing and heading up a Hong Kong-based business consulting unit at Asia Market Intelligence in the 1990s. He co-founded Fusion Consulting in 2002 and grew the company to a multi-office firm in Asia before it came part of Global Intelligence Alliance in 2008, where he is now the Senior Vice President for Asia-Pacific.

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