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FAQ GIA Brazil

Want to get to know us better? We're pleased to address some common questions here, openly and truthfully.

Get answers to some frequently asked questions about GIA Brazil:

1. What is the history of GIA’s office in São Paulo, Brazil?

2. How does GIA Brazil compare with your competitors in the Latin America?

3. Who are some of your largest local clients?

4. Describe some of your recent client work.

5. Who heads up the Global Intelligence Alliance office in Brazil?

6. How can I contact GIA Brazil?

Like to know more about GIA? Visit our other sections on How we work | Expertise | Clients | Case Studies | Global Network

1. What is the history of GIA’s office in Brazil?

Global Intelligence Alliance’s (GIA) representation in Brazil dates back to 1997 as InfoAmericas. The company served clients such as Embratur, Nokia, Klabin, Schindler in the areas of market entry, market segmentation and positioning, partnering and competitive benchmarking. As GIA’s international clients increasingly turned their focus on Latin America, GIA set up an office in São Paulo, Brazil in 2009, in collaboration with ex-InfoAmericas director, Thomas Rideg.

Today, GIA Brazil serves both international and local companies looking for world-class strategic market intelligence and advisory on Latin American markets, primarily Brazil, Mexico, Central America (Panama, El Salvador, Nicaragua, Costa Rica, Guatemala), Caribbean, the Andean Region (Bolivia, Colombia, Ecuador, Venezuela, Southern Cone which includes Argentina, Chile, Paraguay, Uruguay).

GIA Brazil works with clients on strategy, market assessments, competitive profiles, competitor benchmarking, channel analysis, consumer research, customer intelligence, market segmentation and positioning, partnering and sourcing, just to name a few.

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2. How does GIA Brazil compare with your competitors in Latin America?

The Brazil office acts as a hub for Latin American market intelligence at GIA, with full regional coverage and consultants on the ground in 12 Latin American countries. We believe in being a flexible, responsive and ethical long-term partner that is focused on the highest quality deliverables for our clients – that is great value for money at the same time.

Our core strengths include our access to leading industry players, its global perspective and multi-functional teams.

Our research based consulting work is based on primary business research, market surveys and strategic advice in English and local languages such as Portuguese and Spanish. GIA Brazil also helps clients build and maintain a thorough understanding of their present and future operating environments through market monitoring services, Intelligence Desk® and its Market Intelligence software platform, Intelligence Plaza®.

Directors at GIA Brazil each have over 15 years of experience in strategic research and advisory as well as in the setting up of Market Intelligence and Competitive Intelligence operations for clients. They have combined both their industry and consulting experience to help clients make better informed decisions. Clients benefit from our experience from working together with large companies around the globe, as seen from our case studies.

With access to GIA’s global network, clients benefit from hundreds of industry experts across the value chain in 11 industries:
Automotive
Chemicals
Construction & Property Development
Consumer & Retail
Energy, Resources & Environment
Financial services
Logistics & Transportation
Manufacturing & Industrial
Pharmaceuticals & Healthcare
Private Equity
Telecommunication, Technology & Media

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3. Who are some of your largest local clients?

Client names are kept confidential unless explicitely authorized by the client. Some regional clients are Akzo Nobel, Embratur, IFC (World Bank), Mangels and the Brazilian Trade & Promotion Agency

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4. Describe some of your recent client work

One of our largest ongoing projects has been for a leading electronics company that is continuously monitoring the market and competition to make adjustments in products, distribution and services in order to improve its performance in Latin America. They have partnered with GIA to conduct market, channel, competitive and consumer assessments across several Latin American countries.

GIA works closely with this client´s market intelligence and strategic planning team in identifying threats and opportunities, and recommendations to better compete in these dynamic emerging markets.

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5. Who heads up the Global Intelligence Alliance office in Brazil?

Natan Rodeguero heads up the Global Intelligence Alliance office in Brazil. As Vice-President, Latin America at GIA, he leads GIA’s operations in the region and is an expert in the field of market intelligence.

Natan has led over 90 consulting assignments in Latin America for clients across different industries. He has spent more than 10 years working with clients from the United States, Europe, Asia and Latin America, advising on market intelligence, value chain analysis, opportunities and threats, macro trends analysis and customer insights. Natan's industry experience spans retail and consumer goods, financial services, insurance, and industrial (construction equipment, chemicals, etc).

Prior to joining GIA, Natan was with InfoAmericas, a market intelligence firm focused in Latin American markets, that was later absorbed by Kroll Associates, the world´s leading risk management firm. He has also previously worked at Banco Safra and Braskem.

Natan is fluent in English, Portuguese and Spanish.

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6. How can I contact GIA Brazil?

You can email brazil(at)globalintelligence.com or call Natan at tel: +55 11 2165 6810.

The address of the GIA office in Brazil is:
Global Intelligence Alliance Latin America
Rua Joaquim Floriano, 466 cj 306 – Itaim Bibi, CEP: 04534-002
São Paulo, SP – Brazil

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