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FAQ GIA Canada

Want to get to know us better? We're pleased to address some common questions here, openly and truthfully.

Get answers to some frequently asked questions about GIA Canada:

1. What is the history of GIA’s office in Canada?

2. How does GIA Canada compare with your competitors?

3. Describe some of your recent client work for Canadian clients

4. Who heads up the Global Intelligence Alliance operations in Canada?

5. How can I contact GIA in Canada?

Like to know more about GIA? Visit our other sections on How we work | Expertise | Clients | Case Studies | Global Network

1. What is the history of GIA’s office in Canada?
In response to increasing demand for systematic and results-oriented market intelligence and competitive intelligence services from clients in Canada, Global Intelligence Alliance (GIA) ventured into the North American market in 2003.

Today it serves numerous blue-chip Canadian multinational companies on a wide variety of their market intelligence needs, ranging from market monitoring services and software to strategic analysis and rapid response research. These services span across all Canadian as well as global markets, particularly emerging markets.

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2. How does GIA Canada compare with your competitors?

GIA Canada truly lives up to the word Global in the company name. Our global network enables clients to assess markets from Brazil to China or Vietnam.

We are often called upon to advise strategic research and planning projects on Canadian and international markets, focusing on market entry, market sizing and forecasting, competitive intelligence, competitive landscape analysis, competitor profiling, partner analysis, pricing and positioning, branding as well as supply chain analysis.

In addition, GIA also helps our clients set up and run all the different aspects of their market intelligence and strategic analysis operations – in ways that maximize the value clients invest in the operations while minimizing the hassle related to managing them.

This is something no other company can do for clients to the extent that GIA does.

Clients benefit from our experience working together with large companies around the globe, as illustrated in our case studies. In addition, clients can access over 1,000 industry experts through GIA’s global network, which spans over entire value chains in 11 industries:

Automotive
Chemicals
Construction & Property Development
Consumer & Retail
Energy, Resources & Environment
Financial services
Logistics & Transportation
Manufacturing & Industrial
Pharmaceuticals & Healthcare
Private Equity
Telecommunication, Technology & Media

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3.Describe some of your recent client work for Canadian clients

For their strategic planning process, a globally operating property and casualty insurance provider needed a better understanding of the cyclicality and outlook of the insurance market, as well as knowledge about competitors’ performance and strategy. GIA utilized advanced secondary research methods to indentify competitors’ strategy and performance. Analysis of the drivers affecting the market cycle and a synthesis of industry experts’ views were used to formulate a model of the market.

The Client received actionable insights on their competitors and the market, and gained an understanding of the insurance market cycle, and utilized those insights in their strategic planning process.

See more case studies.

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4. Who heads up the Global Intelligence Alliance operations in Canada?

Jouko Virtanen, President for GIA North America, has been responsible for building Global Intelligence Alliance’s operations in Canada and the United States.

As a co-founder of GIA, Jouko is heavily involved in the strategic planning and internationalization of the Group, and has successfully expanded the Group’s business into North America since 2003.

Jouko’s experience covers effective market intelligence gathering and analysis in emerging markets, as well as designing and operating intelligence functions to support strategic planning and business development. Today, Jouko advises Canada companies on growth opportunities in Asia and Europe.

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