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FAQ GIA Mexico

Want to get to know us better? We're pleased to address some common questions here, openly and truthfully.

Get answers to some frequently asked questions about GIA Mexico:

1. What is the history of GIA’s office in Mexico?

2. How does GIA Mexico compare with your competitors?

3. Describe some of your recent client work

4. Who heads up the Global Intelligence Alliance Member operations in Mexico?

5. How can I contact GIA Mexico?

Like to know more about GIA? Visit our other sections on How we work | Expertise | Clients | Case Studies | Global Network

1. What is the history of GIA’s office in Mexico?
Global Intelligence Alliance’s (GIA) representation in Mexico began through a collaboration with GIA Member, Americas Market Intelligence (AMI) in 2011.

Americas Market Intelligence was founded by John Price, Guillaume Corpart and Ivan Pineda in 2010, with the aim of helping businesses understand Latin American markets through its sales offices in Miami and Mexico City.

Americas Market Intelligence provides global corporations with market intelligence, competitive intelligence, market research and business climate intelligence services across Latin America and the US state of Florida. This includes market monitoring, software, strategic analysis and rapid response research services.

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2. How does GIA Mexico compare with your competitors?

Representing GIA in Mexico, Americas Market Intelligence brings twenty years of experience studying hemispheric competitive intelligence and market intelligence challenges on behalf of clients from all over the world. Our team has collectively led over 1,000 client engagements as consultants since 1992, conducted hundreds of thousands of market interviews in English, Spanish, Portuguese and French across the Americas, and profiled hundreds of competitor companies on behalf of our clients.

Americas Market Intelligence is the only firm in Latin America to be able to combine Market Intelligence techniques with in-house market research methodologies. Our market intelligence experts are trained to use information obtained from in-depth interviews, KOLs, surveys and other primary research tools.

Clients benefit from our experience working together with large companies around the globe, as illustrated in our case studies. In addition, clients can access over 1,000 industry experts through GIA’s global network, which spans over entire value chains in 11 industries:

Automotive
Chemicals
Construction & Property Development
Consumer & Retail
Energy, Resources & Environment
Financial services
Logistics & Transportation
Manufacturing & Industrial
Pharmaceuticals & Healthcare
Private Equity
Telecommunication, Technology & Media

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3. Describe some of your recent client work

One of our clients, a global supplier of industrial goods, was seeking to understand the impact of the 2009 economic crisis on their business, and where to best place their investments in order to take advantage of the new market dynamics. AMI conducted a thorough analysis of its key industry segments, from competitive to customer analysis, identifying gaps. The information was then analyzed in order to provide a detailed roadmap of the sectors to focus on as well as the distribution structure necessary to reach these markets.

In light of the market analysis and results of the study, our client decided to undertake acquisition talks with a well-positioned player in a specific segment, thus enabling them to be better positioned to capitalize on emerging market growth.

In our second example, a client operates automotive dealerships throughout Mexico. In recent years, they have found that independent dealerships sometimes “adjust” their pricing in order to either pursue consumers into buying a car or increase pricing when possible. AMI helps to lead a national mystery shopping campaign in which service, purchase potential, care and pricing are evaluated. Data is reported to the client in the form of an analytical report supported by images and recordings (when possible). Our client now has the confidence that its “Single Price” policy is respected and that quality service standards are reached throughout its dealerships. Unfair business practices are reduced to a minimum and client perception is improving.

In our final example, a Fortune 100 company, focused on consumer goods, operating on a global scale, faces both international as well as local competition. Gaining a clear understanding of their competitive positioning in each market is a challenge. AMI has helped this client make strategic and tactical decisions. Drawing on a unique international network, we are able to track competitive moves on the global scale and help clients anticipate developments in the region. Our client is better prepared to respond to competitive threats such as product launches, market expansion and distribution strategies. Simultaneously, our client is aware of emerging trends in the market place as well as best practices that arise, thus reducing their response time and increasing their effectiveness.

See more case studies.

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4. Who heads up the Global Intelligence Alliance Member operations in Mexico?

Guillaume Corpart heads up the Americas Market Intelligence operations in Mexico. In addition to Mexico, Guillaume heads regional assignments for global leaders. His experience spans over 10 years, covering over 400 projects across 16 industries with particular knowledge in healthcare, industrial products, and consumer goods and services.

Guillaume advises clients on market positioning, market entry and competitive trends. He is an active member of SCIP (Society of Competitive Intelligence Professionals) and regarded as one of the Society’s foremost authorities on Mexico.

Prior to joining AMI, Guillaume was an Associate Managing Director at Kroll (2 years) and a Partner at InfoAmericas (6 years).

Guillaume graduated from l'École des Hautes Études Commerciales of Montreal in International Trade. He is fluent in French, English and Spanish.

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5. How can I contact GIA Mexico?

You can contact GIA Mexico through our GIA Member office in Mexico City.

GIA Mexico
Americas Market Intelligence (Mexico)
Pestalozi 923, Col. Del Valle
Mexico, D.F. 03100 Mexico
+52-1-55-4345 8110
mexico(at)globalintelligence.com

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