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Between February and March 2010, GIA surveyed its top 52 global customer accounts, including Fortune 500 companies in North America, Europe and Asia. The majority of the respondents were clients that GIA supports on an ongoing basis throughout the year for their market intelligence needs. This may involve a range of services, such as market monitoring, rapid response research, market intelligence software or strategic advisory.
Amongst the top ranking attributes cited by clients as representative of GIA were, in no particular order:
Good coverage of target markets
Good global coverage
Clear legal and ethical standards
Capability in providing both intelligence content and technology
Neutral and objective strategic analysis
In addition, GIA’s brand value and recognition has been observed to have increased significantly among the contact persons and colleagues at client organizations.
“Through our ongoing partnership relationships, GIA analysts build up an intimate understanding about our clients' business environments and related market intelligence needs. As a result, we are able to support our clients with highly customized insights for critical decision-making and become a truly indispensable extension of our clients' market intelligence program,” said Markko Vaarnas, Chief Executive Officer, of Global Intelligence Alliance.
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Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.
Today, we are the preferred partner for organizations
seeking to understand, compete and grow in international markets. Our
industry expertise and coverage of over 100 countries enables our
customers to make better informed decisions worldwide.
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