Organized Market Intelligence Estimated to Save 9.5 Days a Year for Every End-User

Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, releases findings from its annual Global Market Intelligence survey which indicate that companies with systematically organized market intelligence operations report time savings of at least 1.5 hours a week per end-user. That effectively accumulates to about 9.5 days a year per end-user.

Companies often waste time due to faulty or inaccurate business information. By organizing market intelligence systematically, businesses reported reducing resource wastage by as much as 50%. The merits of systematically organized market intelligence were not limited to saving time and resources.

Respondents also listed other important benefits from having better quality information:

BETTER AND FASTER DECISIONS: Impact of Market Intelligence on Decision Making

• Better decisions: Backing up decisions by research-based insights to capitalize on opportunities and to terminate risks

• Faster decisions: Avoiding surprises and being constantly equipped to make educated decisions even under time pressure

TIME AND COST SAVINGS: Organizational Efficiency

• Time savings: Shifting decision-makers’ time-spend from looking for accurate information to making decisions based on it

• Cost savings: Avoiding inefficiencies and redundancies in purchasing and processing business information

ORGANIZATIONAL LEARNING AND NEW IDEAS: Shared Understanding and Collective Idea Generation

• Organizational learning: Facilitating shared understanding and insight creation through continuously exposing end-users to fresh intelligence content

• New ideas: Involving the organization in collectively identifying emerging opportunities, threats and strategic themes of relevance

Download the Global Market Intelligence Survey 2009

For further information, please visit www.globalintelligence.com or send an email to media(at)globalintelligence.com.

About Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.