Customer Case Examples
Global Intelligence Alliance provides its customers a full portfolio of customized Market Intelligence services: Research and analysis projects
around the world, continuous market monitoring, state-of-the-art
intelligence software, and consultative workshops. Many of GIA's customers have shared their insights in building corporate intelligence activities at GIA's thought-leading seminars or in the GIA White Papers. The case articles presented below are based on past presentations and interviews, and they have been published with permission from the respective companies.
De Telefoongids
De Telefoongids (www.detelefoongids.nl) is the market leader in telephone directories in The Netherlands. The company’s database is the most complete in the market, covering more than 40 telecom operators and 6,1 million phone numbers. De Telefoongids employs 800 people, and its website attracts 5,5 million unique visitors in a month.
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MAG– Active Intelligence Community Supporting Successful Marketing and Sales
MAG (www.mag-ias.com) is the third largest metal cutting machine tool manufacturer in the world. The company produces machines from micro machining for medical use all the way up to 3 storey high machines for large diameter cutting and milling. Customer industries include aerospace, automotive, construction, mining, oil fields, and power generation. MAG is headquartered in New York.
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MedImmune – Market Intelligence for Research and Development
MedImmune (www.medimmune.com), a wholly owned subsidiary of AstraZeneca, is committed to advancing science to develop better medicines that help people live healthier, longer and more satisfying lives. MedImmune is the “headquarters of AstraZeneca’s global biologics organization” and has approximately 3,000 employees worldwide.
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Lassila & Tikanoja – Entering the Swedish market through a Strategic Intelligence Project
Lassila & Tikanoja (www.lassila-tikanoja.com) is a pioneer in the environmental management market and the support
services market for properties and plants. L&T has business operations in
Finland, Sweden, Latvia, Russia and Norway, and the company employs 9,500 service
professionals. Download Case Study
Luvata- Integration of MI into the annual planning clock with a focus on risk management
Luvata (www.luvata.com) is a world-leader in metal fabrication, component manufacturing and related engineering and design services, partnering with its customers to help them increase their competitiveness.
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Wärtsilä – Targeted Market Intelligence Output for Concrete Results
Wärtsilä (www.wartsila.com) enhances the business of its customers by providing them with complete lifecycle power solutions. When creating better and environmentally compatible technologies, Wärtsilä focuses on the marine and energy markets. Wärtsilä provides ship power solutions and flexible power plants with related services to customers. The company employs more than 16,000 professionals manning 150 locations in 70 countries around the world.
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Ciba - Harmonizing Intelligence Activities in a Global Specialty Chemicals Company
Ciba is a leading specialty chemicals company that employs 14,000 people worldwide. In 2006, the company generated sales of CHF 6.4 billion.
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