GIA Conference London 2012
Key Success Factors for High Impact Market Intelligence

Engaging Internal MI Networks in Intelligence Co-creation

Dates:         June 11-13, 2012

Venue:        One Whitehall Place, London, UK 

                    (Meeting and event facilities at The Royal Horseguards hotel.)

Don't miss the next GIA 2012 Conference, the leading Strategic Market Intelligence event in Europe!

• Learn how leading companies apply the Key Success Factors for High Impact Market Intelligence.
  
• Gain insights on how they engage internal MI networks in co-creating intelligence – one of the greatest drivers of impact in Market Intelligence activity.
  
• Look into how Market Intelligence is done in emerging markets.
  

• Learn how MI is leveraged in strategic planning and sales for growth and profitability.
  
  

Learn best practices shared by presenters from leading global companies, including Daniel Cho from Philips Healthcare, Ron Dombroski from IBM, Robin Kirkby from Takeda Pharmaceuticals (Nycomed), Luc Rooms from Belgacom, Anders Marvik from Statoil, Troy Pfeffer and Cristina Barlow from Cintas, Ian Williams from RSA the Security Division of EMC, Nick Forster from Reed Exhibitions, Aletheia Powell and Laura Stabler from InterContinental Hotels Group, Jörg Nowak from Hitachi, Nick Spencer from RIM, Paul Clapham from Canon, and more!

View Full Conference Brochure here.

GIA Conference registration includes

• Fully educational content on how to take Market Intelligence programs towards World Class levels through collaboration, networking, and co-creation of insights
• High profile speakers, panelists and workshop facilitators

• Highly rated pre-conference workshops on MI program development and analysis methods

• Interactive roundtable sessions and a panel discussion on current hot topics in the area of strategic market intelligence. Different tracks available.

• Popular conference networking event on Monday and dinner cruise on Tuesday

• A 6 month subscription to the unique Intelligence Best Practices Online tool
  
  

Extend your subscription to the Intelligence Best Practices Online service to cover 12 months for only EUR 150 / USD 200 / GBP 125 extra on top of the conference fee!


Special rates available for teams of four or more! Please ask for details

”All very pertinent topics - all sessions were a "can't miss".”
Director Competitive Intelligence Global Sales Organization / Technology industry

                                “Very engaging, direction of presentation was
                                 catered to the audience (very adaptive), great examples.”
                                 Senior Financial Analyst / Financial Services industry

                                                     “I have never attended a conference where the
                                                     subjects, topics and schedule were respected…
                                                     Bravo! For being so organized and professional.”
                                                     Project Manager / Financial Services industry
                                                     Delegate feedback: GIA Chicago 2011 Conference)


Experiences, Insights and Inspiration – Shared

Staying loyal to the well-received ‘hands on’ approaches, the agenda in the GIA Conference is all about sharing real life experiences and proven best practices in MI development. Specifically, the conference program has been built around the following themes:

1. Key Success Factors for High Impact Market Intelligence

• Scope: Adding future focus to Intelligence program; Holistic market coverage of intelligence program
• Process: Decision point intelligence; Business process integration of MI
• Deliverables: Practical examples of high impact deliverables; Managing deliverables portfolios
• Tools: Utilizing tools to activate internal intelligence networks and facilitating a two-way flow of information
• Organization: How a well-established MI network can make the difference to your MI program; Developing consultative skills for your intelligence team; how to transform from information hub into a strategic advisor
• Culture: How to build an intelligence sharing culture supporting two-way communication; Branding and role of selling and internal marketing of MI
  
  

2. Integrating MI with Key Decision Making Processes

• MI to support strategic planning and dynamic strategy implementation
• The strategic advisor role of MI
• MI for revenue generation and sales enablement
  
  

3. Inspiration and Advice to Go and Implement Best Practices

• The GIA Conference track-record regarding applicability of the presented best practices is very high but we want to aim even higher in London
• Inspiration and advice to apply is a theme cross-referencing every case, workshop and panel in the Conference
• Speakers, facilitators, and panelists have been specifically requested to provide inspirational sessions and advice to participants on how to best apply the presented practices in different contexts
• Attendees may expect to walk away with pragmatic ideas/initiatives to be implemented within 6-12 months
  
  

4. Market Intelligence Around the World

• Given the enduring challenge for companies in the Western world to find and utilize the tremendous business opportunities in the emerging markets such as Latin America, Central and Eastern Europe, Middle East and different parts of the Asia-Pacific region, this popular theme is once again included in the GIA Conference agenda.
  

The GIA Conference will focus strictly on delivering best-in-class educational program. The Conference program has been designed based on feedback from participants in past conferences and seminars organized by GIA. There will be no exhibition area or vendor/sponsor product presentations.

Registration

Pre-Conference Workshops: June 11 (Full Day Event)
Conference: June 12-13 (Full Day Events)

Please indicate if you will also participate in the Pre-Conference Workshops when signing up for the event




Conference Fees

Pre-Conference Workshops Jun 11: GBP 750 / EUR 895 / USD 1195 (+ applicable taxes)
Conference Jun 12-13: GBP 1,335 / EUR 1,595 / USD  2,095 (+ applicable taxes)
Workshops + Conference Days 1-2 Jun 11-13: GBP 1,920 / EUR 2295 / USD 2995 (+ applicable taxes)

Extend your subscription to the Intelligence Best Practices Online service to cover 12 months for only EUR 150 / USD 200 / GBP 125 extra on top of the conference fee!

Cancellation policy
Confirmed registrations may be cancelled without penalty if written cancellation requests are received on or before March 9, 2012. 50% of the Conference fee is payable for cancellations after March 9, 2012, but registrants will retain access to the Intelligence Best Practices Online tool containing Conference materials for six months from April 2 to September 30. No refunds will be issued (and full conference fee is payable) on cancellation requests received after April 23, 2012, but access to the IBP Online tool will be retained until September 30, 2012.

Note - All registrations subject to acceptance by GIA.