Organizing Market Intelligence: Running the MI Program as a Service Center at T-Systems

Includes a case presentation and discussion with Henning Heinrich, VP Market Intelligence at T-Systems.

Date: Wednesday, February 22, 2012

Time:  0900hrs EST (New York), 1200hrs BRST (São Paulo), 1400hrs GMT (Lisbon, London), 1500hrs CET (Amsterdam, Berlin, Paris, Prague, Tunis),  1600hrs SAST (Johannesburg), 1600hrs EET (Helsinki), 1800hrs MSK (Moscow), 1800hrs GST (Dubai), 1930hrs IST (Mumbai), 2200hrs SGT (Singapore, Shanghai, Hong Kong), 2300hrs JST (Seoul, Tokyo)

Join us for the webinar series, Market Intelligence Key Success Factors, presenting the six cornerstones of building a World Class Market Intelligence program through practical case studies by leading corporations.

This webinar focuses on the key success factor Organization.

There are a number of ways to organize an MI program, none of which is always ‘right’ or ‘wrong’. Rather, ‘fit for the purpose’ is key, and it typically depends a lot on the company, its industry and even history as to what kind of organizational model will yield the highest MI impact. Some companies believe strongly in a centralized MI team, while others are very lean centrally and have rather invested in maintaining the MI capability in business units. Another dimension to the MI organization is outsourcing vs. in-house operations.

In the GIA World Class Market Intelligence Webinar: “Organizing Market Intelligence: Running the MI Program as a Service Center at T-Systems”, Henning Heinrich will discuss the experiences at T-Systems of running MI as “a business within business”, a not very common but highly interesting approach to organizing MI.

Presenters:

Henning Heinrich, Vice President, Market Intelligence, T-Systems

Hans Hedin, Vice President, Business Development, Global Intelligence Alliance